Avanquest Software has unveiled its completely redesigned website which will be a new and compelling product showcase, presenting one of the broadest ranges of software - approximately 1500 titles. With the completion of the acquisitions of the Emme group and Nova Development, the range now includes:
- PC tools that are essential to repair, restore, boost and maintain PCs and home networks;
- Consumer lifestyle software that lets you: create print projects and multimedia; learn languages and new skills, play games or pursue hobbies, or even work at home or small business;
- Solutions to help corporates improve their business.
Company's e-commerce strategy
The improvements on the site, www.avanquest.com, support the company's strategy of expanding its e-commerce business, which has become a major area for growth and visibility.
By creating a stronger internet presence and focusing on development in online consumer and corporate software sales, the group's e-commerce strategy is in line with consumer trends and industry forecasts with ecommerce expected to hit benchmarks of E20 billion in 2008 and E32 billion in 2010, according to a recent Fevad[1] report.
"Our goal is to strongly step up our on-line activity by making our entire product catalogue, which includes one of the richest ranges of software, easily available to any consumer or business at any time and from any place" explained Bob McNinch, General Manager of Avanquest Software's web division. We cater to businesses of all sizes (OEM[2]s, large companies and SMBs) looking for software tools and solutions and consumers of all ages who want software for working, learning, creating or playing. We are convinced that showcasing our entire catalogue on our website in a user friendly way, and providing an excellent customer experience will enable us to meet this challenge."
Mostly developed internally, the new Avanquest Software site puts e-commerce firmly in the spotlight, but continues to also be the main information hub for the corporation for investors and the media. Corporate information (company profile, history, investor section and newsroom, etc.) has been expanded and is accessible from the http://www.avanquest.com homepage by simply clicking on the About Avanquest tab, or via a specific link http://about.avanquest.com that will be given in all corporate communications.
Avanquest Software On-Line: where customer experience matters!
The designers paid particular attention to the site's design, making it dynamic, user-friendly and intuitive. The original new graphics are aimed at aiding and enhancing the customer's online experience.
Clearly displayed on the new homepage are "Top Sellers", "New Products" and "Online Promotions".
With a large product catalogue, Avanquest Software titles are arranged intuitively for the online user and divided into seven main sections: "Work", "Play", "Learn", "Create", "PC Tools", "Kids" and "Business".
New site search feature offers two ways to quickly find the right software product:
- A Google-powered search engine allows the user to search by keyword or product name.
- An alphabetic search called Product Index, displays all the titles in the catalogue in alphabetical order, ranked by popularity, name or price.
Users can also now first download a trial version of a software product to make sure the program suits their needs and then they have two online options to choose from for purchasing the product: immediate online download or traditional box purchase by mail.
Telephone support is available at each stage of the transaction, offering users step-by-step guidance.
Several methods of secured payment are available: EuroCard, MasterCard or American Express credit cards, or PayPal[3]. www.avanquest.com has been tested and verified to be PCI Compliant, one of the most recent and stringent standards in ecommerce security. This is in addition to existing Hackersafe and Verisign certification.
Empowering Customers to Make Environmentally-Friendly Choices
Immediate downloadable version options instead of traditional box versions of Avanquest Software products are also now available online empowering our customers to make easy environmentally-friendly choices without sacrificing quality or convenience.
About Avanquest Software
Avanquest Software is one of the world's leading software publishers, marketing up to 1,500 software titles developed in-house or by developer partners via multiple sales channels on three continents - North America, Europe and Asia. Avanquest Software addresses the general public through its Retail, Online and Direct-to-Consumer channels; businesses through the Corporate channel; and key players in mobile telephony and IT through OEM (Original Equipment Manufacturers) licenses. With 650 employees and approximately 200 engineers in Research and Development distributed between France, China and the United States, the company is committed to constant innovation. Listed on Euronext (ISIN FR0004026714) since December 1996, Avanquest Software is part of Eurolist, SBF index 250. Additional information is available at http://www.avanquest.com or http://about.avanquest.com
[1] Fédération des Entreprises de Vente A Distance (Federation of Distance Selling Companies)
[2] Original Equipment Manufacturer
[3] PayPal is an Internet payment solution allowing users to send and receive payments via the Internet using an e-mail address, without having to enter their bank card details for each transaction.
Copyright Hugin
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