By Jeff Bennett Of DOW JONES NEWSWIRES DETROIT -(Dow Jones)- Chrysler LLC, looking to trim $1 billion in non-core asset expenses, is now reviewing bids for its Dodge Viper nameplate. The company's didn't disclose how many bids they have received other than to say there were "a lot," a Chrysler spokesperson said Friday. Chrysler, which may be sold off by its current owner Cerberus Capital Management LP, announced in August that it was reviewing the future of the niche hot-rod nameplate as a way to cut more costs for the company. The auto maker said Friday that it will eliminate 25% of its salaried and supplemental work force. Chrysler President Tom LaSorda said in September that there had been interest from specialty companies to mainstream companies and wealthy individuals. About 110 employees produce eight Vipers daily. General Motors Corp. (GM) is also in the process of looking for a buyer for its Hummer brand. -By Jeff Bennett, Dow Jones Newswires; 248-204-5542; jeff.bennett@dowjones.com Click here to go to Dow Jones NewsPlus, a web front page of today's most important business and market news, analysis and commentary: http://www.djnewsplus.com/al?rnd=7M4aS1rE8qLXeI8Zfy29Mw%3D%3D. You can use this link on the day this article is published and the following day.
